Just because there is an association dedicated to a practice doesn't make it more or less ethical than anything else. Sorry, college kids, but people don'tlike what you want to do as a profession.
You want people to respect what you do, go in to something else. In fact, entry level public relations is nothing more than telemarketing. Call reporters, bother them about your client's stupid announcement, get turned down, go on to the next one.
Your first three years won't be anything but.
I enjoy reading these.
Mary - This is a great explanation of honest vs. dishonest practices.
John - If you attack people who promote ethical practices, you just enable the scumbags. I suggest you do a little research. Send me your address and I'll send you my book.
Andy Sernovitz
Author, Word of Mouth Marketing: How Smart Companies Get People Talking (http://tinyurl.com/2twm77)
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