From looking at the promo material, I think the main point here is that they're cute, they're twins, they're musicians, and hooray, they're gay. They're also probably sort of shallow artists whose music clearly doesn't speak for itself, so Logo has to create tense situations for them to react to. Homos watching this show will probably think what you're thinking: this is ludicrous, get your asses out of the closet, grow up.
But they might also be thinking, "hmm. cute gay twins, 8pm Thursdays, duly noted." I know you don't think Logo's more interested in verisimilitude than they are in cute boys...
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