I have discussed this issue on ecoIron as well. I'm convinced that the reluctance to embrace the environment as a money making opportunity is primarily a mindshift problem. Most executives are still living in the 1970s, where enviro regulations meant increased business costs. Now, as we transition into a more sustainable model to improve quality of life, this model is completely on its head.
Mark Ontkush | Homepage | 12.08.06 - 9:57 am | #