Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness.
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Tom thanks for commenting at http://blog.b2bcommunications.co...rketing-future/
You're more than deserving re the good company. Here are a couple of others like it.
http://blog.b2bcommunications.co...com/?
s=Tom+Pick
Dead on regarding social media being one (growing like a weed) part of the mix, but needing to tie with a hard-working website and other key communications.
Watching for your next great post.
Red
Rebekah -
Thanks again. I'll be watching for more of your excellent posts as well.
Feed Company, a video seeding company for major advertisers recently posted a presentation they gave at the WOMMA conference in Las Vegas, NV. http://feedcompany.com/2008/11/g...-a-viral-video/
The presentation "Give Me a Viral Video" has some great insights for companies and brands who want their video to go "viral." Although at the end of the presentation the company's founder Josh Warner makes clear his lack of enthusiasm for the term "viral" prefering to speak in terms of brand video and social engagement. Whatever, these guys were behind the viral videos for Levi's, Ray-Ban, and Haagen-Dazs so they seem to know what they're talking about.
Very valid points you are making.
But does it really mean that if a couple of people have already done something that it cannot be presented by someone else even when they elaborate on a point or spin it differently so that it could perhaps be better understood?
It's will be the same as saying I've tasted on kind of pizza, tried another and now that I tasted 3 kinds the rest will all taste the same.
Commenting by HaloScan
