Hi Tom, Great Post.
In response to the specific need of managing one's online reputation, we’ve created www.lookuppage.com , an online tool that help you manage and control your online presence, promote other sites/blogs/links and track who is looking for you. You can join for free, or opt in to our paid service and guarantee top position for your page across all leading search engines, using SEO and PPC.

Hope you'll find this information useful.
Ehud Furman | Homepage | 09.11.08 - 4:32 am | #

Thanks for the positive feedback. Lookuppage.com sounds interesting, I will definitely check that out.
Tom Pick | Homepage | 09.11.08 - 8:18 am | #

Great post! The multi-prong approach of SMO definitely seems to be the way forward from aiming only for that top spot in search results.
Neil | Homepage | 09.11.08 - 8:46 am | #

Tom,

I think you did a great job identifying the benefits of using social media strategically--something most people are missing! I teach these same ideas to my students/clients, but I have reposted a link to my blog since you do such a great job of spelling it out.

Thanks!
MaryPat
MaryPat Kavanagh | Homepage | 09.20.08 - 5:53 pm | #