It certainly depends on what's being sold. I have a client who was spending $18k/mo on AdWords who is now spending 1/3 of that on organic and online PR with fantastic results.

Also, effective SEO should yield cumulatively better results with onging fee staying the same. If you want better results through PPC you have to pay more.
toprank | Homepage | 02.25.05 - 11:23 am | #

While I agree that a combined strategy is best in most cases, I've found that organic SEO carries a higher cost per lead than PPC. In my experience, when you consider costs of an outside firm and/or internal resources SEO always costs more. Now, I'm lucky enough to be in a business where key words are relatively cheap.

I enjoy your blog.

Marked
Marked | Homepage | 02.16.05 - 11:08 am | #