Nah, it's not like that at all. I think you've been reading too much about Jack Thompson and got the message the wrong way around. They're saying people who commit violence think the real world is like a videogame where you can get away with this stuff and pointing out that "No, actually you will get caught".
It's just another of those ads where they start with something the target market is interested in watching and then segue (or shock) into reality - like the don't Die Before You've Lived road safety ads: the cinema MTV Cribs spoof where the girl got hit by a car and this Bourne Identity-like one.
http://www.tfl.gov.uk/tfl/press-....asp?
prID=26#ad
Hah, it's true I have been reading too many Jack Thompson press releases. You are probably right, but I've been surprised again and again by people who feel that videogames are not only corrupting people, but that media influences people to do things they would normally be predisposed to.
I once told my staff at work that youth violence is at a 30 year low, and they stared at me in utter disbelief. They thought I was flat out lying and said so. They felt that videogames indeed caused youth violence. Another example. I brought up the subject with my mother about the "Hot Coffee" issue, and she was like "Oh, that videogame that causes school shootings?". Good lord.
So while I tend to agree with you, you shouldn't underestimate people who read into this commercial wrong. You and I can understand the message here, that knives are not toys but there will be people who believe that it's not knives that are the problem, but videogames.
Good link Weefz, I may put that up there 
Thanks
Yeah, I know well that loads of people may read it wrongly 
Just thought it was worth pointing out that at least the Met police aren't so stupid as to think that games lead to violence. They probably just didn't realise the sensitivity of the topic. I hope.
Then again, someone pointed out on the Guardian gamesblog, they're also demonising hoodie-wearers, so at least they're not just targeting games stereotypes 
Hah, well I'm not taking it "too" seriously. A lot of gamers seem to actually enjoy this commercial and there's not a lot of people worried about a gaming steriotype message, so I might just be worrying about nothing.
In anycase, it's got a lot of people talking which is good.
Surely the most anti social teenagers will see their peers reacting positively to the message and feel more likely to carry a knife in the hope that the reaction they receive from their peers will be all the more fearful.
The 'good kids' will see themselves as the potential victims regardless of whether they are carrying a knife (even unarmed teenagers get knifed) and the 'bad kids' will concentrate on the wounds inflicted as a form of power. I hope not but I suspect that it will make the good kids more fearful of the knife carrying fraternity without really reducing knife carraige.
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