Hypocritical commentary
Amen. I can't stand attending presentations where I am told what I already know. At least do me the favor of preparing some new power points and reading them to me.
On second thought, I'll take the seminar where you read me notes from your upcoming book, Mr. Presenter.
As a career CBO, I couldn't agree with you more. I, too, use the Brand Gap as a check valve for all of my projects, but every tool that is provided as a follow-up to the book is merely a reiteration of the same. Show me the book in practice or leave me to put it into practice myself. I have great respect for Marty Neumeier, but the promotion coordinators for his book leave a great deal to be desired.
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