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Here's a hint...if you were so great at marketing, I'd have found your site a long time ago and heard of you well before that. Your blog's obviously been alive for 2 years, but only now...through the marketing senses of MyBlogLog, did I even find you existed. Sure, I like your site - don't get me wrong. But...how good of a marketer is someone that hasn't been heard of except when somebody else kind of marketed them? You asked.
Devon
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02.02.07 - 9:01 pm | Comment link
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Perfect. Thank you!
Maybe I'm not so good at "doing" marketing communications. Maybe I'm better at thinking about marketing communications.
Helping companies simplify and focus. Developing strategy. Analyzing opportunities. Helping formulate the core ideas that drive the brand.
But that doesn't mean I'm also good at getting the word out on the street. Maybe I should quit trying to be good at everything and start working to be great at one thing.
Most likely, my activities would be more powerful and more prevalent if I worked with people who excelled at the delivery of marketing communications. Even for my own personal brand.
Excellent critique. Thanks, again.
Rick Turoczy
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02.02.07 - 10:17 pm | Comment link
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Interesting read, fun and intriguing. You make great points. That means you don't really suck. I think this entry is a "call to honesty". Some firms really don't understand that the public is simply tired of terms like "the best", "top", "excellence" etc. But honestly, show me one successful firm that made it by saying: "Don't buy our products. They suck!" 
Mihaela Lica
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02.05.07 - 5:32 pm | Comment link
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Well, maybe you don't go as overboard as I did when you tell people you suck. Maybe you try to be a little more couth about the whole thing.
But, hyperbole aside, focusing on your company and products as if you were the competition is a huge benefit.
Just because you built it, doesn't make it best, and it doesn't make it right. Determining what's not right will make the whole thing better.
Rick Turoczy
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02.05.07 - 9:28 pm | Comment link
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Right on bro! Slammin post. The last full paragraph breakin down all those questions is tight. Taken that introverted look and asking the negative questions turns everything on its head. It creates new perspectives, provides new info and if ya lucky; it straight up sparks creativity.
Unfortunately, the hard part is answering them. Too many punk ass fools, who can't get out of their own way are attached to what isn't workin'. Ya gotta no, Bob down in finance isn't gonna take lightly to hearing that he is the reason "we don't do well" or Tammy in H.R. ain't gonna be happy because the answer to "Where have we made mistakes" is in hiring idiots who fit some old-school jacked up profile. Ed over in sales isn't gonna agree with the assessment of "Why do we suck?", when the answer is the sales team can't sell ice to an Eskimo. There are people and jobs attached to those questions and until or unless ya get the nads to address the problems no one wants to ask the questions. Great post brother, I enjoyed!
Antman
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02.26.07 - 8:04 pm | Comment link
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Best:
嵩lean site.
感osts have paragraphs(easier to read).
意ot too busy.
Decent:
嵩ontent has too much filler. More concise posts would make them easier to read.
愁itles should be more specific.
Worst:
意othing too exciting.
意othing grabs my eye.
意o blog title(or at least VERY small).
Bryan Baker
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03.06.07 - 3:28 pm | Comment link
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Thanks, Bryan.
I appreciate your taking the time to provide that critique.
I owe you one.
Rick Turoczy
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03.06.07 - 3:43 pm | Comment link
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