Hypocritical commentary
WHOA! cool, seems like you've got your story down quite well. Love to see it someday... got video?
Aside from that, do you have any ideas on how to connect product features and brand signals?
If you can from to Spain, I hope to see you! Great Ideas to branding!!! Thanks!!!! (From Spain)
Rick: This is a great preso. And, because I know you and your style, I have the awesome benefit of being able to imagine you delivering it. I would've loved to have been there. Consider publishing an e-book. I'd buy it.
Whoa! I'm a little late to the party again. Sorry folks.
Rik: Thanks for the kind words. They're greatly appreciated.
As far as tying product features to brand signals, my position was that the usability of the product is a huge brand signal for people. Google is simple and it gets you what you want. Huge signal there. The Apple iPod feature set is intuitive and easy to use. It's technology that doesn't make you feel like an idiot. Even better, it makes you feel cool and powerful--an entire music library at your command.
mitsui: I'd love to come to Spain. Can I crash on your couch? 
Marg: You are too kind. But, rest assured, I'm sure your imagination is much more entertaining than my actual delivery. 
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