The idea of splashing paint is a strong one for this product. However, the cinematographic execution and film direction leave a lot to be desired (I am not talking about the special effects of the paint-pyrotechnics). For example, the panoramic shots of paint fountains with the backdrop of redbrick tenements are very weak (and this takes up a large portion of the spot). The more forceful close-up shots inside the grungy graffiti-covered monotone stairways work much better. And what’s up with the clown?
I did not hate this spot as much as the other one, but neither did I love it.
berl, crown heights | 10.22.06 - 7:42 pm | #

now this is some ad!
http://www.youtube.com/watch?v=T...lUUkx1QPc& eurl=
berl, crown heights | 10.23.06 - 11:09 am | #

and this
http://www.youtube.com/watch?v=U...h? v=UwARp1lwDYw
berl, crown heights | 10.23.06 - 4:35 pm | #

but this one from few years back is still the most creative:
http://www.youtube.com/watch?v=x...r6ZIVi-Vg& eurl=
Tzemach Atlas | Homepage | 10.23.06 - 9:20 pm | #

"… but this one from few years back is still the most creative"
TA, you keep gravitating to the spots that take the most engineering effort to create. Why is that? The 'chorus' commercial has zero engineering, but it's a masterpiece, real Art! The 'cars and their owners' commercial doesn't even have motion, just a bunch of still pictures, but it's absolutely amazing!
berl, crown heights | 10.23.06 - 9:24 pm | #

did you see this?
http://www.youtube.com/watch?v=c...h?v=cgOIvmM1- U0
Tzemach Atlas | Homepage | 10.23.06 - 9:32 pm | #

cute (if a little disturbing)
berl, crown heights | 10.23.06 - 11:26 pm | #