Walter: To answer the question you pose in your headline, I say: Absolutely! More here:
http://ckpcreative.com/lohad/?p=27
Craig Peters | Homepage | 07.01.05 - 9:32 am | #

Hi Craig,

Thanks for your comment and link. You may also be interested in the following bit of information I learned on John Cass's blog. John did some background research to show that the Sunday Boston Globe article is slightly misleading.

Apparently Jeff Cutler disclosed that he never purchased anything from the store he endorsed. However, this still does not address the issue of failing to mention that he received financial compensation for his endorsement.
Walter | Homepage | 07.01.05 - 12:36 pm | #

I'd love to know more about how disclosure would affect WOM effectiveness.

I've been fascinated every since I attended WOMMA's recent conference in NYC.

I'm especially interested in how it fits into marketing to women. You can get some of my views at
http:// marketingtowomenonline.ty...zz_marketi.html

If you find out any information on how disclosure, and, perhaps more importantly, non-disclosure affects WOM - please let us know!

Since the majority of buzz agents are women, I'm especially interested in how women and men may view/use WOM differently.

Holly
Holly Buchanan | Homepage | 10.08.05 - 2:47 pm | #